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Veyt and AFS Energy to Partner to Improve Price Transparency in the PPA Market

Author
Ryan Rudman
Publication Date
June 19, 2025

Strategic collaboration to improve visibility into PPA (Power Purchase Agreements) market liquidity and transaction activity across Europe


Oslo and Amsterdam, June 19, 2025 – Veyt and AFS Energy have entered a strategic partnership to address a persistent challenge in Europe’s renewable energy markets: the lack of reliable pricing benchmarks for Power Purchase Agreements (PPAs).


In the current landscape, deal data is often incomplete, fragmented, or entirely unavailable. Buyers and sellers frequently lack visibility into comparable transactions and trustworthy forecasts, making it difficult to determine whether deals they are entering are priced fairly and align with market norms.


This partnership combines AFS Energy’s real-time transactional insights as a leading broker and intermediary across European PPA markets with Veyt’s independent fundamental market analysis and geolocational fair value modeling.
Under the new partnership, AFS Energy will provide PPA price data from active transactions. The data, including ask prices, signed deals, and market liquidity for ten markets across Europe—will significantly enhance Veyt’s offering of independent PPA price valuations. This enhancement gives customers access not only to Veyt’s trusted fair value benchmarks, but also to current market conditions and real transaction pricing.


AFS Energy will integrate Veyt’s fair value prices into its digital trading platform, providing their clients with reliable reference prices for PPAs. Veyt’s data will serve as a benchmark across European markets and is particularly valuable in less liquid markets where completed deal data is limited. Access to Veyt’s platform will also enable AFS Energy to deliver tailored pricing analyses by market, technology, and contract structure.


Together, Veyt and AFS Energy are working to improve price discovery, bring greater transparency to Europe’s PPA markets, and equip market participants with the insights they need to act decisively.


Key benefits for clients and market participants include:

  • Fresh price quotes from real transactions in ten of Europe’s leading PPA markets
  • Improved visibility into deal liquidity per bidding zone, offering insights into market maturity and competitiveness
  • A stronger basis for negotiation, internal valuation, and opportunity assessment
  • A seamless link between brokered market activity and independent analytics


“This partnership significantly strengthens the foundation for price discovery in European PPA markets,” said Marcus Ferdinand, Chief Analytics Officer at Veyt. He continued, “By integrating high-quality deal data from AFS Energy, Veyt can provide more precise, timely insights that help our customers evaluate contract terms with confidence and benchmark their offers against our robust, fair value prices”.


Andor Savelkouls, Director at AFS Energy says that “Reliable pricing is fundamental to efficient trading. Through this partnership with Veyt, we’re equipping our clients with clear reference points and deeper market insights helping them identify opportunities faster and with more confidence.”

For more information please visit veyt.com or contact@veyt.com or afsenergy.nl.

Contacts:
Marcus Ferdinand Chief Analytics Officer at Veyt or Ryan Rudman at AFS Energy

About AFS Energy

AFS Energy is an intermediary in the sustainability and renewable energy markets. As brokers and traders, we support our clients in navigating new regulations and compliance requisites while facilitating transactions in environmental commodity markets.


Through proactive cooperation, our advisors offer tailor-made solutions that help you understand how these markets operate and how to maximise their benefits. We value long-term relationships and guide organisations toward effective climate solutions. AFS Energy provides you with market access, the latest products, and updates, all within the correct regulatory and compliance frameworks.


About Veyt

Veyt is a trusted market intelligence provider offering comprehensive insights across carbon and renewable energy markets. Our expertise spans carbon pricing, emissions trading systems, renewable fuels, power markets, and Power Purchase Agreements (PPAs), delivering real-time data and forward-looking analysis to support strategic decision-making. For PPAs, we offer detailed market overviews, fair value assessments, and asset-specific forecasts to support effective procurement and risk management. With a focus on transparency and actionable intelligence, Veyt empowers businesses to navigate regulatory developments, optimise decarbonisation strategies, and lead in the transition to a low-carbon economy.